Signs on U.S. 41, Kenosha County, Wisconsin (Stop: Cheese)

Our newest edition of John Vachon’s work, Signs on U.S. 41, Kenosha County, Wisconsin (Stop: Cheese), is more than just a command to obey that cheese-loving voice within: it’s a capture of a piece of uniquely American roadside vernacular on the brink of change. Like our other edition with the photographer, Signs on U.S. 41, Kenosha County, Wisconsin (Cheese), this dairy directive was captured in July of 1941. Commissioned by the Farm Security Administration (FSA), both photographs are part of a larger body of work intended to document the realities of everyday life during the Great Depression and the early years of American recovery.