Trentino Ski Bear
10"x8"
$30.40
Sale price
$30.40
Regular price
$40.00
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Trentino Ski Bear is the coolest carnivore in town, his bright gold figure popping against the deep blue background. We plucked this forties-era ski poster design from the archives and remastered it into a museum-quality print. Before WWII, skiing (especially in the Alps) was an activity reserved for the affluent, with a rather expensive barrier to entry. (In turn, ski imagery was used to advertise all sorts of fancy pants luxury goods, from Mercedes Benz and Nivea cream.) It wasn’t until after WWII that skiing really started to take off as a sport accessible to the masses, owing much of its newfound affordability to the increased availability of metals and plastics that could produce cheaper equipment. The postwar world also meant more leisure time, more disposable income for the middle class, and a surplus of soldiers trained in skiing for military purposes who now had a whole lot less to do.
Trentino Ski Bear
$30.40
Sale price
$30.40
Regular price
$40.00